Don't Tell Anybody, We're Marketing to Women

By Gabby For Gun Nuts

The big secret a SHOTShow 2014 was everyone’s interest in marketing to women. Actually, it wasn’t much of a secret. For the past three years, I’ve been writing about how pink guns will not be the end of it. However, what I found most interested, was the way many of the manufacturers would look around and then whisper to me, “we really want to market to women”, as if it were a racial slur or something.



I’ll admit, women are going to be the curve ball for the big gun manufacturers. Our wants, when it comes to colors and sizes, are completely different than what drives a man to buy a product. Black, Flat Dark Earth, OD green and Pepto pink (as I like to call that color that makes me sick to my stomach) are not going to solve it. The question may require a little, *gasp* market research!

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